Corporate Policy

Main Topics of Study:

Corporate Strategy

  • The Characteristics of Strategic Decisions
  • Levels of Strategy
  • Strategic Analyses
  • Strategic Choice
  • Strategic Implementation
  • A Summary of the Strategic Management Process
  • Developing a Strategic Perspective
  • Coping with Change
  • Strategy in the Public Sector & Not-For-Profit Organisations

Strategic Decision Making in Practice

  • Incremental Strategic Management
  • Planning & Strategic Management
  • Problem Awareness
  • Problem Diagnosis
  • The Development of Solutions
  • The Selection of a Solution
  • Cure & Strategy
  • The Recipe & the Cultural Web
  • Cultural View of Patterns of Strategic Change
  • The Implications for Exploring Corporate Strategy

Analysing the Environment

  • Auditing Environmental Influences On Organisations
  • Understanding simple/ static Conditions
  • Understanding Dynamic Conditions
  • Understanding Complex Conditions
  • The Nature of the Environment (The use of the Prospective)
  • The Threat Of Entry
  • The Power of Buyers & suppliers
  • The Threat of Substitutes
  • The Extent of Competitive Rivalry
  • Life Cycle Models & the Nature of Markets
  • Strategic Group Analysis
  • Market Structures & Market Power
  • SWOT Analysis

Analysing Resources

  • The Value System
  • Value Chain Activities
  • The Resource Audit
  • Resource Utilisation
  • Control of Resources
  • Financial Analysis
  • Historical Analysis
  • Comparison with Industry Norms
  • The Experience Curve
  • Portfolio Analysis
  • Skills Analysis
  • Flexibility Analysis
  • Identification of Key Issues

Expectations, Objectives & Power

  • External Influences
  • Nature Of Business
  • Organisational Culture
  • Conflicts of Expectations
  • Identifying Coalitions
  • Sources of Power Within Organisations
  • Sources of Power for External Stockholders
  • Methods of Assessing Power
  • Mission
  • Corporate Objectives
  • Unit Objectives
  • The Precision of Objectives
  • Social Responsibility

Strategic Options

  • Cost Leadership
  • Differentiation
  • Focus
  • ‘Do Nothing’
  • Withdrawal
  • Consolidation
  • Market Penetration
  • Product Development
  • Market Development
  • Diversification
  • Related Diversification
  • Unrelated Diversification
  • internal Development
  • Acquisition
  • Joint Development

Strategy Evaluation (Criteria & Approaches)

  • Suitability
  • Feasibility
  • Acceptability
  • Strategic Logic
  • Strategy & Performance
  • Cultural Fit

Strategy Evaluation (Techniques)

  • Bases for Comparison
  • Scoring Methods
  • Decision Trees
  • Scenarios
  • Profitability Analysis
  • Cost/Benefit Analysis
  • Financial Ratio Projections
  • Sensitivity Analysis
  • Decision Matrices
  • Simulation Modelling
  • Heuristic Models
  • Stockholder Reactions
  • Funds Flow Analysis
  • Break-Even Analysis
  • Other Assessments of Feasibility
  • Selection Against Objectives
  • Referral to a Higher Authority
  • Outside Agencies

Planning & Allocating Resources

  • Few Resource Changes
  • Allocating Business Growth
  • Allocating Resources in Static or Declining Situations
  • Resource Sharing/Overlap
  • Central Questions in Resource Planning
  • Inbound Logistics
  • Operations
  • Outbound Logistics
  • Marketing & sales Services
  • Key Resources in Implementing Generic Strategies
  • Priorities & Key Tasks
  • The Plan of Action
  • The Recognition & Testing of Key Assumptions
  • Financial Planning & Budgeting / Network Analysis