Fundamentals of the Hotel & Catering Industry

Main topics of study:

Staying Away from Home:

  • The Importance of Hotels
  • Travel & Hotels
  • Two Centuries of Hotel-keeping
  • Hotels in the Total Accommodation Market
  • Hotel Location
  • Types of Hotels

Hotel Products & Markets:

  • The Hotel as a Total Market Concept
  • Hotel Facilities & Services as Products
  • Hotel Accommodation Markets
  • Hotel Catering Markets
  • Hotel Demand Generating Sources
  • Hotel Market Areas
  • Hotel Market Segmentation
  • Buying & Paying for Hotel Services
  • Hotel Marketing Orientation

Hotel Policies, Philosophies & Strategies:

  • Objectives & Policies
  • General & Sectional Policies
  • Policy Formulation, Communication & Review
  • Hotel Philosophies
  • Hotel Plans & Strategies
  • The Framework of Hotel Management

Rooms & Beds:

  • Room Sales
  • Guest Accounts
  • Mail & Other Guest Services
  • Uniformed Services
  • Hotel Housekeeping
  • Organisation & Staffing
  • Accounting & Control

Food & Drink:

  • The Food Cycle
  • The Beverage Cycle
  • Hotel Restaurants
  • Hotel Bars
  • Room Service
  • Functions
  • Food & Beverage Support Services
  • Organisation & Staffing
  • Accounting & Control

Miscellaneous Guest Services:

  • Guest Telephones
  • Guest Laundry
  • Rentals & Concessions – Other Income
  • Accounting & Control

Hotel Organisation:

  • Rooms
  • Food & Beverages
  • Miscellaneous Guest Services
  • Hotel Support Services
  • The Management Structure
  • Organisational Structure of a Large Hotel
  • Accounting & Control

Hotel Staffing:

  • Determinants of Hotel Staffing
  • Numbers & Payroll
  • Hotel Products & Staffing
  • Organisation of the Personnel Function
  • Organisation of Training
  • Functions of the Training Division

Productivity in Hotels:

  • Measures of Labour Productivity
  • Physical Measures
  • Financial Measures – Sales & Payroll
  • Physical/Financial Measures – Sales Per Employee
  • Productivity Measures – Value Added Approach
  • Some Ways to Higher Productivity
  • Productivity Standards
  • Computers in Hotels

Marketing:

  • From Product to Sales to Marketing
  • The Marketing Concept
  • Special Features of Hotel Marketing
  • The Marketing Cycle
  • Marketing Resources
  • Hotels in the Total Tourist Product

Property Ownership & Management:

  • Property Ownership
  • Property Operation & Maintenance Energy

Finance & Accounts:

  • The Hotel Balance Sheet
  • Balance Sheet Ratios & Analysis
  • The Hotel Profit & Loss Statement
  • Profit & Loss Ratios & Analysis
  • Hotel Operating Profit
  • Balance Sheet & Profit & Loss Relationships
  • Liquidity Ratios

The Small Hotel:

  • Products & Markets
  • Ownership & Finance
  • Organisation & Staffing
  • Accounting & Control
  • The Future of the Small Hotel

Hotel Groups:

  • Advantages of Groups
  • Problems of Groups
  • Scope for Centralisation
  • A Concentrated Hotel Group
  • A Dispersed Hotel Group

International Hotel Operations:

  • Products
  • Markets
  • Cost & Profit Ratios
  • Ownership & Finance
  • Organisation & General Approach