Media & Society

Main Topics of Study:

Media Institutions and their role in society

  • Defining a media institutions
  • Cinema- mainstream and Art House
  • Regulatory bodies
  • The Press and Journalism
  • Television
  • Case study – Photography
  • History and development

Defining media genre

  • Print
  • Photography
  • Film
  • Radio
  • Music and phonography
  • Television
  • Mobile
  • Internet
  • Video games

Media Genre

  • Newspapers
  • Magazines
  • Photography
  • Film
  • Radio
  • Television
  • Telecommunications
  • The Internet and the Web
  • Music Recording
  • Video Games

Media Industries

  • Media -goods or service?
  • Types of activities
  • Comparative Business Models – live radio v. recorded music and film
  • Stages of Media Production
  • The Film Industry

The Television Industry

  • History of television
  • From monolith to pluralism
  • financing television
  • Public Service Broadcasting

Media Production

  • Magazine production process
  • Target audiences
  • Budget and Funding
  • Negotiating A Brief
  • Preparing a Treatment
  • TV Production process
  • Creative personnel
  • Technical personnel
  • Copyright and permissions
  • Post production

Production Techniques

  • Technical codes
  • narrative codes
  • Electronic publishing
  • Special effects
  • Digital effects

Media Distribution

  • Newspapers and Magazine distribution
  • Radio and Television
  • Analogue v. Digital
  • Recorded music
  • Games
  • Film distribution
  • Advertising led products

Media Representation and Misrepresentation

  • Racism in the media
  • historical context Stepin Fetchit
  • Representation and gender
  • Positive and negative images
  • Stereotypes
  • Migration and representation of migrants & asylum seekers

Ideologies and the Media

  • Classification, propaganda and censorship
  • The Global Village
  • Growth and Development
  • Cultural Imperialism v. Local Cultures

News values/media values

  • Galtung and Ruge
  • Content Research

Research

  • Primary and Secondary
  • Background research
  • Content research
  • Internet Research
  • Production Research
  • Audience research

Celebrity Culture

  • What is Celebrity?
  • Types of Celebrity
  • Celebrity and Advertising
  • Celebrity and broadcast
  • online programming

Documentary and Reality TV

  • Realism and Truth?
  • Documentary
  • Ethics and Documentary
  • Reality TV

Globalisation

  • The Global Village concept
  • Global Brands and Local Brands
  • Technology and globalisation
  • Cultural Imperialism
  • US Cultural Power
  • Global Cinema

The Media and the Market

  • Historical background
  • Regulation versus Freedom of Expression
  • Deregulation and liberalisation of media institutions
  • what is a “free market”
  • impact of the world wide web in breaking down boundaries and barriers