Retail Marketing Principles

Main Topics of Study:

  • Development of the marketing concept;
  • Marketing principles;
  • The marketing mix and the extended marketing mix;
  • Segmentation;
  • Research;
  • Product life cycle;
  • BCG matrix;
  • Ansoff matrix;
  • Pricing strategies and tactics;
  • Promotional strategies and tactics;
  • Retail distribution;
  • Relation of marketing principles to retail;
  • Designing and writing the retail marketing mix.