Sports Journalism

Main Topics of Study:

Introduction to Sports Journalism

  • Organisation of Sports Departments and Sports Journalists
  • The Sports Editor
  • Forward Planning
  • Media Markets

History of Sports Journalism and its Social Impact

  • Media Influence on Sport
  • Sport’s Influence on the Media
  • The First Sports Page
  • Great sport writers
  • Sport in Radio
  • Sport on Television
  • Globalisation
  • Digitisation
  • Tabloidisation
  • Great Sports Writers

Journalism Ethics and Sport

  • Media Ownership and control
  • Conflicts of Interest
  • Local Bias or Boosterism
  • Product Placement
  • Perks and Benefits
  • Privacy
  • Manipulation
  • Gender and Race
  • Favouritism and Neutrality
  • Sports Rights
  • Access to Sports Event

Sports Coverage in Print

  • Writing the intro
  • The five Ws
  • News story structure
  • Writing style
  • Headlines, crossheads and body copy
  • NIBs – sports news in brief

Broadcast Sport

  • Back to Square One – a history of sport on radio
  • They think it’s all over – Great Sports Broadcasts and Broadcasters
  • Special demands of Broadcast Journalism
  • The Broadcast Sport Department
  • The Language of Broadcast Sport
  • Research and preparation
  • The Reporter’s notebook for broadcast
  • Story and structure
  • Writing and Performing Scripts
  • The “improvised” two way
  • Interviews
  • Outside broadcasts
  • Commentary
  • Sports News and Sports Bulletins

Sport in Vision

  • Role of stills photography
  • The role of the stills photographer
  • Use of graphics
  • Copyright
  • Image rights

Online Sport

  • Specialist sport websites – official
  • Sports Websites – unofficial and fan based
  • Website design
  • Adapting content for use on the web
  • Running reports on the web
  • Online writing styles
  • News
  • Features
  • Role of Blogs
  • Stills, graphics audio and video for the web
  • The web as a Research Tool

International Sports Institutions – Major

  • IOC – International Olympic Committee
  • NOC – National Olympic Committee
  • FIFA – Federation Internationale de Football Association
    UEFA – Union of European Football Associations
  • OCOG – Organizing Committee of the Olympic Games

International Sports Institutions – Minor

  • FIG (Federation Internationale de Gymnastique)
  • IIHF (International Ice Hockey Federation)
  • ISU (International Skating Union)
  • UCI (Union Cycliste Internationale)
  • International Sport and Culture Assocation
  • FIA – International Automobile Federation

Sports Regulation

  • CAS – Court of Arbitration for Sport
  • WADA – World Anti-Doping Agency
  • ICAS – International Council of Arbitration for Sport
  • Racism and Sport
  • Human Rights in Sport

Sports Reporting – In the Office

  • Sources
  • Contacts and Contacts Books
  • Official Information – Press Releases and Press Conferences
  • Sponsors
  • Wire and News Agencies
  • Other media
  • Sports and other websites

Sports Reporting – in the field

  • Why send a reporter – the purpose of sports reporting
  • The Reporter’s Notebook
  • Previews
  • Running Reports
  • Considered reports
  • Delayed reports
  • Inquest Pieces

Sports Features

  • What Is a Sports Feature?
  • Finding the peg or angle
  • Profiles
  • Opinions
  • Columns
  • Editorial
  • Participation Features

Sports reporting and the public

  • The role of the audience
  • Traditional approaches – role of Vox Pops
  • Modern approaches blogs, UGC and Texts