Sports Mega Events Management

Main Topics of Study:

Events – What are they? Types of events

  • The events market is huge and expanding.
  • There is a need to understand the term “Special Event”.
  • Furthermore to look at types of sports events in terms of size, Major, Hallmark and Mega-events.

The role of governments can play in events and the use of events by the corporate sector

  • Governments play a leading role in events and increasingly employ event strategies in order to guide their involvement.
  • Some have used them in tandem with other policies and strategies as tools for urban regeneration and development.
  • The corporate use of events for internal and external benefit and return on investment (ROI).

Event impact and legacies

  • Events aspects such as; social, cultural, economic, environmental or political aspects.
  • Economic impacts and the role of government.
  • Community perceptions of event impacts.
  • Monitoring the long-term impacts and legacies.

Sustainable development and the Olympic games

  • Sports events: and the concept of sustainable development.
  • Large scale sporting events and how they have become a vehicle for processing their host community’s efforts at sustainable development.