Strategic Management

Main Topics of Study:

Nature of Strategic Management:

  • Definitions
  • Stages of Strategic Management
  • Key Terms in Strategic Management
  • Strategic Management Model
  • Benefits of Strategic Management
  • Business Ethics & Strategic Management
  • Business & Military strategy

Strategies in Action:

  • Types of Strategies
  • Integration Strategies
  • Intensive Strategies
  • Diversification Strategies
  • Defensive Strategies
  • Guidelines for Pursuing Strategies
  • Mergers & Leveraged Buyouts
  • Generic Strategies
  • Strategic Management in Governmental Organisations
  • Strategic Management in Small Firms

Business Mission:

  • Importance of a Clear Mission
  • Nature of a Business Mission
  • Components of a Mission Statement
  • Writing & Evaluating Mission Statements

External Assessment:

  • Nature of an External Audit
  • Economic Forces
  • Social, Cultural, Demographic & Environmental Forces
  • Political, Governmental & Legal Forces
  • Technological Forces
  • Competitive Forces
  • Sources of External Information
  • Forecasting Tools & Techniques
  • Competitive Analysis
  • Industry Analysis

Internal Assessment:

  • Nature of an Internal Audit
  • Relationships Among Functional Areas
  • Management
  • Marketing
  • Finance
  • Productions
  • Operations
  • R&D
  • Computer Information Systems
  • Internal Audit Checks
  • Internal Factor Evaluation Matrix

Strategy Analysis & Choice:

  • Nature of Strategy Analysis & Choice
  • Long Term Objectives
  • Comprehensive Strategy Formulation Framework
  • Input Stage
  • Matching Stage
  • Decision Stage
  • Cultural Aspects of Strategy Choice
  • Politics of Strategy Choice
  • Role of Board of Directors

Strategy Implementation, Management Issues:

  • Nature of Strategy Implementation
  • Annual Objectives
  • Policies
  • Resource Allocation
  • Managing Conflict
  • Matching Structure with Strategy
  • Restructuring & Reengineering
  • Linking Performance & Pay to Strategies
  • Managing Resistance to Change
  • Managing the Natural Environment
  • Creating a Strategy-Supportive Culture
  • Production
  • Operations Concerns when Implementing Strategies
  • Human Resource Concerns when Implementing Strategies

Implementing Strategies, Other Issues:

  • Nature of Strategy Implementation
  • Marketing Issues
  • Finance Issues
  • R&D Issues
  • Computing Information Systems Issues

Strategy Review, Evaluation & Control:

  • Nature of Strategy Evaluation
  • Strategy-Evaluation Framework
  • Published Sources of Strategy-Evaluation Information
  • Characteristics of an Effective Evaluation System
  • Contingency Planning
  • Auditing
  • Using Computers to Evaluate Strategies
  • Guidelines for Effective Strategic Management