Tourism Product Development & Promotion

Main topics of study:

Introduction:

  • Introduction
  • Definitions
  • The Tourism System
  • Types of Tourism
  • Leisure Tourism
  • Motivations
  • Conclusion

The Urban Context:

  • Changing Patterns of Urban Growth
  • Intra-urban Patterns
  • Policy Approaches
  • Conclusion

The Strategy of Urban Tourism:

  • The Strategy
  • The Adoption of Urban Tourism Strategies
  • Tourism Markets – Leisure
  • Tourism Markets – Business
  • Conclusion

Conferences & Exhibitions:

  • Conferences, Conventions, Congresses & Meetings
  • International Conferences
  • The USA
  • Atlanta – An Example of a Convention City
  • Britain & Continental Europe
  • Exhibitions, Expositions, Trade Shows & Fairs
  • Germany
  • Britain
  • The Rest of Europe & the USA
  • Conclusion

Urban Attractions:

  • Museums
  • Museums Attendances
  • Museums Visitors
  • Museums & Urban Tourism
  • New Types of Attraction
  • Other Attractions
  • Impact
  • Conclusion

Culture, Sport & Special Events:

  • The Arts
  • Sport
  • Indianapolis
  • Special Event Tourism
  • Arts Festivals
  • The Olympic Games
  • World Fairs & Expos
  • Historical Celebrations
  • Garden Festivals
  • Glasgow
  • Conclusion

Secondary Elements – Hotels, Shopping & Eventing Activities:

  • Hotels
  • Shopping
  • Restaurants
  • Entertainment
  • Transport
  • Conclusion

Environment & Planning:

  • The Location of Tourism Resources
  • Physical Regeneration
  • The Urban Landscape
  • Conclusion & Examples

Organisation & Funding:

  • The Public Sector
  • The Privet Sector
  • Funding
  • Promotional Organisations
  • Conclusion

Assessing the Impact of Tourism in Cities:

  • Visitors
  • Income
  • Jobs
  • Other Methods
  • Wider Impacts
  • Conclusion

Interpretation, Problems & Prospects:

  • The Characteristics of Urban Tourism
  • The Impact of Tourism in Cities
  • Success in Urban Tourism
  • Problems
  • Conclusion